Balenciaga gay pride hut
Balenciaga’s New Capsule Is a Pride Collection Done Right
Fashion & BeautyNews
Titled Anybody is Queer, Balenciaga’s unused Pride month capsule collection sustains the house’s legacy as an advocate for queer visibility
TextGeorge Pistachio
Following on from the success of last year’s unashamedly rainbow-emblazoned collection of clothing and accessories, Balenciaga rejoins the Self-acceptance month festivities with a new capsule collection. Demna, Balenciaga’s openly gay artistic director, has opened up in the past about the struggles of growing up in a time and place where he was unable to show himself through clothing.
The campaign, titled Anybody is Queer, is lensed by Patrick Welde and sees a diverse cast wearing pieces from the new lower, which consists of tops, T-shirts, hoodies, caps, scarves, socks and jewellery, featuring a gendered symbol design that’s been flipped and subverted to depict homosexual love.
Seen elsewhere in the capsule are items displaying an array of Event flags (24 in total) to honour all identities. Tops are fitted, hoodies are oversized,
Fashion
Pride month is here and according to Balenciaga, anybody is queer. The note is one of diversity and inclusivity, proving that there is not a typical look for someone who falls into the categories of lesbian, homosexual, bisexual, transgender, intersex, or queer. Through a series of photos and videos by Patrick Welde, a diverse cast decked out in skin-tight tops, baggy hoodies, graphic tees, caps, scarves, socks and graphic jewellery inspired by gendered symbols made manifest by a skirt and pants – all of which of course suit Balenciaga’s quintessential silhouette.
While in some places a chart of international inclusivity flags are featured, there are also exclusive iterations of the Pool Slide, the Track Sneaker and some gym shorts. Each has rainbow colour accents which function as a visual aid to Balenciaga’s history of promoting LGBTQIA+ representation and acceptance. Plus, 15% of profits from the offering will be donated to Outright Action International, a critical LGBTQIA+ advocate organisation — the only of its kind with consultative status and a permanent presence at the
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Balenciaga
Review of Balenciaga &#;Anybody Is Queer&#; Ad Campaign by Photographer Patrick Welde
Balenciaga celebrates the infinite diversity of queer identity with its new campaign for Pride , captured by photographer Patrick Welde.
In characteristic Balenciaga fashion, the house’s Pride collection sees it get a relatively minimal, incisively subdued approach. Nothing here is plastered with rainbows; instead Balenciaga has subtly reworked binary symbology into inclusive, gender-fluid imagery, and renowned the many inclusivity flags around the world.
Welde’s campaign imagery consists of portraits of queer artists and activists posing in everyday scenes from their lives while dressed in looks that incorporate pieces of the capsule and other Balenciaga pieces into their own personal style. The word is clearly one of diversity and inclusivity, proving that there is not a typical watch for someone who falls into the categories of lesbian, homosexual, bisexual, transgender, intersex, or queer.
Highlighting a commitment to bringing this message to the forefront of its cultural pres